Let me introduce myself…

I am Veronica Lopez and I am a creative.

I create planners and planner accessories in a variety of different styles for the creative in all of us.

My design journey began with my first career as a GIS (geographic information systems) specialist for the USDA Forest Service. For over 20 years, I crafted spatial data and maps, learning the art of storytelling through cartography. It was there I discovered wildland firefighting and joined dispatch as an initial attack dispatcher—a passion that subtly weaves its way into my designs.

The transition to design as a second career was sparked by my love for mapping, where digital visuals meet real-world connections.  Joining Design Suite and pursuing a Master’s in Art & Design allowed me to channel my love of planning and organizing into creative work deeply inspired by the natural world.

Using spatial data and my experiences with National Forests, I infuse my designs with a playful aesthetic—a curious mix of mapping, the outdoors, and whimsy. Whether physical or digital, each product embodies clarity, precision, and charm, creating art that marries function with imagination.